I’m a 2x founder who failed with my first SaaS Startup, I did zero marketing myself. This blog was exactly what I needed when I was busy building product features🙄 . The reality was, I should have spent more time marketing my Startup.
Most people aren’t too comfortable with marketing and that’s why we created Prelo to help founders and product makers put themselves out there.
My view is that, by doing marketing yourself you’ll learn what moves the needle with your target audience
Interestingly the people who created these memes are friends of mine, so I hope you enjoy them.
✌ Here is me paying homage to these awesome individuals who’ve made it to our meme wall of fame this month. Follow them on twitter and introduce yourself.
💡 6 Funny memes to help founders prioritize marketing
As founders, we spend a long time perfecting our Startup idea. We often have visions of what the finished product would look like. More often than not, the reality is that we encounter so many challenges during the product development stage that we completely forget about marketing.
This blog is a quick reminder to us all that marketing is actually more important than our product. We need to start marketing our Startup as soon as the general idea has been formed.
1️⃣ Product launch received 2 likes & zero sales with no marketing
I created this meme a few weeks ago. Why? Well, because I see so many tech founders launch on Product Hunt with zero success. They receive no interest from the community, zero engagement – nothing.
To get your product launched with some success you need to be an active part of the Startup community, you need to help fellow founders by upvoting their launched product, ask relevant questions etc… so much that many do not see.
2️⃣ Tumbleweed after product launch with no marketing
Thank you to my friend Dagobert Renouf the meme wizard and the co-founder of logology Dago started Logology with his wife and they are helping 1000s of founders create amazing Startup logos with a sweet combination of personalization and their technology.
Just like me, he spent 2 years in the wilderness as a tech founder until he found out that marketing was the secret to successful tech Startups.
Whilst hilarious, these memes have a sense of reality that Startup founders like myself have to face up to.
3️⃣ Startup founders adding more product features but no marketing
Again my friend Dago telling founders to de-prioritize product features. It’s so important to understand that, unless product features are requested by paying customers, you’re on a slippery road to Startup failure. 😓
So how do you fix this? First thing is to conduct customer interviews, understand exactly how your customers are using your product. Ask them what additional features they’d like to see and specifically what that feature is going to do for their business.
Finally, get other customers to vote on those product features before you start building… 📈
4️⃣ Bootstrapped Founders’ focused on doing just tech but no marketing
Gene is the founder of gene.design a website, newsletter and blog that’s providing invaluable tips and tricks to help tech founders and developers build better UX for their platforms. 🎉
Since building tech is a comfort blanket for tech founders, the question that every Startup founder must answer every time they add new features is “when will you start marketing?”.
I remembered adding so many new features with our previous Startup because of a cool idea someone had. The feature was added, but they still didn’t pay for the product 😂
5️⃣ Founders giving away their products for free, they’ve done no marketing
Giving your product away for free again? hmmmm
Soooo…how many people have you asked about giving your product away for Free (the F word). I’ve had several debates about this with friends, but I settled on providing a freemium version of Prelo .
Our free version has very limited data, and I’m ok with that 😊. If you find value in the free version as a small business, that’s great. If however you want to use it more as a real lead generator for your business, you’ll need to buy the full version
6️⃣ If “marketing” was a human being, this curious look said it all
Perhaps not a funny meme, but I couldn’t let this opportunity pass me by 😂 . Money Heist was the only show I watched throughout the summer. Sergio’s (Marketing) curious expression in this picture says it all. I’m sorry if you’re not a Money Heist fan
As I close out this rather fun blog, I wanted to say a huge thank you to the producers at Money Heist and the awesome individuals who provided the content.
Please follow them on twitter, their humor is all you need if you’re building a Startup
Until the next time!
I tweet about helping founders win!