In this blog we’ll give you a walkthrough to make sure you know how to warm up your email address before you begin a cold outreach email campaign. The objective, is to give your outreach emails the best chance of getting seen by your customers.
I’ve often wondered about those marketers that subscribe to my newsletter only to unsubscribe before the first issue arrives. It was a way for them to get my email address and send me a direct email without getting stuck in my spam folder – bingo! 💡
Statistics out there tell us that 20% of the 290 billion emails sent every day never land in the recipient’s inbox. 😥Continue reading “Email Marketing 101 : How to warm up your email account in 5 steps”