Email Marketing 101 : How to warm up your email account in 5 steps

In this blog we’ll give you a walkthrough to make sure you know how to warm up your email address before you begin a cold outreach email campaign. The objective, is to give your outreach emails the best chance of getting seen by your customers.

I’ve often wondered about those marketers that subscribe to my newsletter only to unsubscribe before the first issue arrives. It was a way for them to get my email address and send me a direct email without getting stuck in my spam folder – bingo! 💡

Statistics out there tell us that 20% of the 290 billion emails sent every day never land in the recipient’s inbox. 😥

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Email Marketing Starter Kit : 40 cold email subject line examples guaranteed to get opened

In this blog we are going to share 40 cold email subject line examples that will transform your cold outreach game. As the founders of Prelo we have to wear multiple hats. I am the “sales guy”, Emily is our recruitment person with some marketing thrown in, and we deal with everything else in between. What’s clear for me is this…  there’re often times when we’ve had to reach out to strangers to help us achieve a goal.🏆

To do that, we both had to learn how to craft and send cold emails. What we figured out was this, cold emails need to lead with an offer. Our main goal was to make our cold emails a frictionless interaction. 

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