Neil Patel’s Story: Building a Marketing Empire with Fractional CMO Services for Startups

In this blog post, we will take a closer look at Neil Patel’s journey, from freelancer to providing Fractional CMO services to well funded Startups.

Grab a coffee and join me as we cover the struggles Neil faced while he was a freelancer and the successes he’s had as a startup founder. 

We’ll dive deeper into how he’s been able to provide fractional CMO consulting services with a high level of excellence for over a decade.

Additionally, we will cover his tactics for growing his various agencies, and touch on how other agency owners can gain credibility in the startup space by following some of his strategies.

Neil has always been at the forefront of innovation and growth. I’m looking forward to charting Neil’s journey. 

Neil Patel's Story : From Freelancer to Fractional CMO Services Provider
Building a Marketing Empire From Fractional CMO Services

Neil Patel is an entrepreneur, investor, author, and one of the most influential digital marketers in the world. He is the co-founder of Crazy Egg, Ubersuggest, Hello Bar, and KISSmetrics.

He is also the founder of Neil Patel Digital, a digital marketing agency that helps businesses grow their online presence.

Neil’s journey started in the early 2000s, as a teenager he launched his first website, Advice Monkey, which was a job board for tech-related jobs.

Unfortunately he struggled with this new venture, the website didn’t take off as expected.

As the world of Startups go, we all suffer failures and Neil was no exception, he called time on Advice Monkey and moved on to other projects.

The Early Days, Neil Patel’s Incredible Journey to Providing Fractional CMO Services

After some failed attempts, Neil decided to start freelancing as a digital marketer. He began by launching small projects but soon landed bigger clients like AOL, General Motors, and HP.

This experience allowed him to learn about the industry and gained a deeper knowledge of what strategies worked and which ones didn’t.

In 2007, Neil co-founded Crazy Egg, a website optimization tool that helps businesses increase their website conversions.

The company gained popularity and got featured in top publications like TechCrunch, Mashable, and The New York Times.  Things were starting to happen for Neil. 

In 2010, Neil co-founded KISSmetrics, an analytics platform. It helps businesses track and analyze their website’s performance.

KISSmetrics was able to raise over $17 million in funding and was acquired by the marketing automation company, Campaign Monitor.


Neil’s Strategies while providing Fractional CMO services

Following the success of his previous venture, Neil decided to become a Fractional CMO (Chief Marketing Officer) for companies. 

This this was an amazing opportunity that allowed him to work with multiple companies at the same time.

Having Neil Patel as an advisor can only mean one thing, an upward trajectory in your online presence. Neil has worked with companies like Amazon, NBC, and HP as a Fractional CMO.

Founding SaaS Startups:

In addition to working as a Fractional CMO, Neil has also founded several SaaS Startups. He founded Hello Bar in 2011. Hello Bar is a lead capture tool that helps businesses convert website visitors into customers.

Publications like Forbes, Inc, and Entrepreneur featured the tool soon after it gained popularity. Neil also founded Ubersuggest, a keyword research tool that helps businesses find profitable keywords for their content, I’m an avid user of Ubersuggests. Ubersuggest was acquired by Neil Patel Digital in 2017 and has since become a go-to tool for marketers.


Tactics Used by Neil Patel to Grow His Startups

Neil’s successes are attributed to his ability to innovate and stay ahead of the curve. He has always been a proponent of using data-driven marketing techniques and experimenting with new growth marketing tactics. Here are some of the tactics he has used to grow his various agencies:

  • Building a personal brand – Neil has built a personal brand through his blog, speaking engagements, and online courses. This has helped him establish credibility in the industry and attract clients.

  • Content Marketing – Neil has always been a proponent of content marketing. He has created valuable content that has helped him to attract a large following and gain credibility in the industry. His blog and online courses are examples of this.

  • Strategic Partnerships – Neil has formed strategic partnerships with other companies to grow his business. For example, he partnered with Eric Siu to create the Marketing School podcast, which has become one of the top marketing podcasts in the world.

  • Offering Free Tools – Neil has created several free tools like Ubersuggest and Hello Bar. These tools have helped him attract new customers and establish his authority in the industry.

  • Focusing on Customer Needs – Neil has always focused on understanding his customer’s needs and providing solutions to their problems. This has helped him create products and services that are in high demand.

Can Other Agencies Learn From Neil’s Approach ?

Neil’s approach to growing his various agencies and Startups can be replicated by other agency owners.

If you focus on building a personal brand and creating valuable content, agency owners can gain credibility in the startup space.

In addition to these tactics, agency owners should also focus on experimenting with new techniques. The digital marketing industry is constantly evolving.

It is important for agency owners to adapt and stay up-to-date with the latest trends. Using Prelo to build your network of founders from well-funded Startups is a great starting point

What can we learn from Neil Patel’s Fractional CMO services?

Neil Patel became a Fractional CMO by building his reputation in the digital marketing world. He’s been working in the digital marketing industry for over 20 years.

During his journey, he has helped numerous companies grow their online presence. Leveraging his SEO expertise and content marketing skills, Patel has established himself as an industry thought leader.

He is frequently invited to speak at industry conferences. Moreover, he has been featured in publications and he is a LinkedIn Top Voice.


Consulting as a Fractional CMO : Neil’s introduction to Startups

As Patel’s reputation grew, he began to receive requests from companies. The companies want him to help them with their marketing efforts.

He initially started by fractional CMO consulting for these companies on a part-time basis. As demand for his services grew, he started to take on more clients.

Eventually, Patel realized that he could offer more value to his clients by taking on a Fractional CMO role.

As a fractional CMO, Neil Patel has worked with numerous clients across different industries, ranging from tech Startups to Fortune 500 companies.

His approach to marketing is data-driven and results-oriented, focusing on ROI and measurable outcomes.

He has helped businesses develop and implement successful marketing strategies, including SEO, content marketing, social media marketing, and paid advertising.


The Road to Delivering Fractional CMO Services Wasn’t Paved with Gold

Neil Patel’s journey as a fractional CMO has not been without its challenges. He has faced difficulties in helping some clients overcome resistance.

Many didn’t want to adopt his new marketing strategies. However, his expertise and experience helped him to navigate these challenges and achieve unparalleled success for his clients.

One such client is The Wall Street Journal, with Neil’s help their website traffic jumped by a staggering 400% in just 4 months!

Today, Neil Patel is a well-respected marketing super power. He’s sought after for his knowledge and he continues to help businesses succeed as a fractional CMO. 

Neil’s expertise in digital marketing and data-driven marketing strategies is unquestionably an asset to any Startup lucky enough to work with him. 

Neil Patel’s Roles and responsibilities as a Fractional CMO 

Neil Patel’s role as a Fractional CMO is to help his clients develop and execute marketing strategies to help businesses grow their traffic, revenue and client base.

He works collaboratively with the existing marketing teams to understand their goals, he develops a plan, and ensure that the teams are all meeting their respective goals.

Neil Patel’s Responsibilities as a Fractional CMO:

  • Developing a marketing plan: Patel works with the existing marketing team to develop a comprehensive marketing plan. It includes a detailed analysis of the company’s target audience, competitors, and industry trends. The plan outlines specific marketing goals that the team will implement to achieve those goals.

  • Setting marketing goals: Patel works with the company’s leadership team to set specific marketing goals. These goals align with the company’s overall business objectives. The goals ensure that the marketing team is on track to achieve them.

  • Providing strategic guidance: Patel provides strategic guidance to the marketing team. It helps them make decisions about which marketing channels to use, what type of content to create. Moreover, it describes how to allocate resources to achieve the company’s marketing goals.

  • Analyzing data: Patel regularly analyzes data to determine the effectiveness of the company’s marketing efforts. He uses this data to make informed decisions about future marketing strategies and tactics.

  • Collaborating with the marketing team: Patel works closely with the existing marketing team. He ensures that they are implementing the marketing plan effectively. He provides feedback, guidance, and support to help the team meet their goals.


Promote Your Fractional CMO Services to WellFunded Startups with Prelo

Neil Patel’s journey to giving Fractional CMO services is a beacon of light for all of us. Today, there are much easier ways to achieve this goal by using Prelo.

Prelo is a business development tool that helps fractional CMOs in their search for funded Startups.

The platform offers a frictionless prospecting experience, enabling agencies and consultants to seamlessly connect with decision makers from fast-growing well-funded Startups.

Access LinkedIn Profiles and Business Emails with 1-Click
Discover funded Startups with the budget to pay for your Fractional CMO services.



Neil Patel’s journey from freelancer to SaaS startup founder is an inspiring story of innovation and growth. His ability to stay ahead of the curve and experiment with new techniques has helped him establish credibility and build successful businesses of various sizes.

By following Neil’s example, other agency owners can gain credibility in the startup space and grow their businesses. If you’re a Fractional CMO or an agency owner trying to sell your Fractional CMO Services, Look no further than Prelo.  Prelo is a valuable tool for fractional CMOs looking for a more efficient way to target new clients in the Startup space.

At Prelo, we are focused on helping you connect with fast-growing Startups through a frictionless prospecting experience. We’ve integrated with tools like Close and HubSpot to make sure that we help fractional CMOs save time, connect with high-value leads, and ultimately grow your business in the Startup space.

Tired of pitching to Startups with zero budget?

Try Prelo

💡Access to over one million qualified leads from well-funded Startups

😲Discover Emails and Business Contacts of decision makers in seconds

🎯Send targeted emails to well-funded Startups and 10x your revenue

Prelo is a self service prospecting tool built for agencies and consultants to find Startups with a budget


Use Prelo to target funded Startups and kickstart your marketing campaign