Prelo or Apollo: Which Prospecting Tool Should You Choose to Target Startups?

In this article, we will tell you the key differences between Apollo as a Prospecting tool for businesses and Prelo as the ultimate tool for targeting Startups. 

In today’s competitive business landscape, finding the right prospects is crucial for driving sales and growing your customer base.

With the rise of AI-driven prospecting tools such as Prelo and Apollo, businesses now have powerful solutions at their disposal.

But which tool is the right fit for your needs? In the quest to uncover high-performing, well-funded Startups and their influential decision makers,

Prelo shines as an AI-driven client discovery powerhouse. It’s Tailored for agencies, consultants, freelancers, and B2B marketers.

Prelo equips you with a robust arsenal of funding insights, hiring trends, industry news, and Startup growth trajectory data.

This AI-driven platform empowers you to unlock high-value clients in just a few clicks.

Prelo’s secret weapon lies in its seamless integration with GPT, allowing you to dynamically generate hyper-personalized emails that captivate your prospects.

Say goodbye to painstakingly crafted emails that take hours to write. Use Prelo’s Turbo Writer to streamline your email writing process, enabling you to create impactful, one-click email campaigns in mere seconds.

Customer trying to decide which Prospecting tool is the right too for targeting Startups
A content creator trying to decide which prospecting tool to target Startups


Prelo or Apollo: Which Prospecting Tool Unlocks High-Value Startup Clients

Prelo is an AI-driven client discovery tool specifically designed for agencies, consultants, freelancers, and B2B marketers targeting well-funded Startups and their key decision-makers.

Let’s take a closer look at the pros and cons of Prelo:

Prospecting Dashboard Showing Key Decision Makers
Prospecting Dashboard Showing Key Decision Makers

Pros – What Prelo does better than Apollo as a Prospecting tool 

  1. Affordable Pricing: Prelo understands the needs of small business owners and solopreneurs, offering an affordable pricing structure. With an individual license starting at just $23 per month, it provides an accessible option for those on a budget.

  2. User-Friendly Interface: Prelo prioritizes a simple and engaging user experience. Its intuitive interface allows users to quickly navigate and use the tool without the need for extensive onboarding or training.

  3. Research Automation: Prelo empowers your prospecting campaigns with automated research capabilities. It provides 20+ data points per company, enabling you to gather valuable insights effortlessly.

  4. AI Assisted Email Writing: Leveraging GPT technology, Prelo offers an AI-assisted email writing feature. It dynamically generates hyper-personalized outreach emails, saving you time and effort while ensuring high conversion rates.

  5. Decision Making Insights: With Prelo’s Startup rating system, you can engage with decision-makers who are most likely to convert based on their growth stage. This targeted approach increases the effectiveness of your outreach efforts.

    Prelo's Funding Dashboard For Targeting Startups
    Picture of Prelo’s Dashboard Showing Latest Funded Startups

Cons – 3 reasons why Prelo trails Apollo as an enterprise Prospecting tool

  1. Limited Integration: Currently, Prelo is integrated with HubSpot and Close CRM, limiting options for users of other CRM platforms. However, Prelo aims to expand its integration options by adding popular CRMs like Salesforce, Pipedrive, and Zoho in the near future.

  2. Email Validation Delays: Some users have experienced delays in email validation, which can impact the efficiency of outreach campaigns. Prelo acknowledges this issue and is actively working to improve email verification processes.

  3. Global Search Limitation: The individual plan of Prelo allows 2 high-level scope filters, limiting simultaneous Startup data population feeds. While this is generally sufficient, Prelo is considering expanding this to 4 to provide users with more flexibility.


Apollo: The Prospecting Tool Powering Outbound Sales Efforts

Apollo is a powerful prospecting tool that helps businesses find, qualify, and engage with their target clients. It allows users to search millions of public and private companies, find key decision makers, and uncover valuable insights into their target market. Here are some of the features Apollo offers: 

Pros: What Apollo does really well as a Prospecting tool

  1. Great User Interface: Apollo offers a user-friendly design that is easy to navigate, making it suitable for teams of all sizes and experience levels. Its straightforward interface ensures a smooth user experience, enhancing productivity.

  2. Comprehensive Data: Apollo provides access to an extensive database of millions of public and private companies, allowing users to identify key decision-makers and gain valuable insights into their target market.

  3. Automation: Apollo streamlines prospecting activities by automating repetitive tasks such as data entry, list building, and emailing. This automation saves time and enables sales teams to focus on high-value activities.

  4. Wide Variety of CRM Integration Partners: With integrations with popular CRM systems like Salesforce, HubSpot, Zoho, Pipedrive, and Highrise, Apollo seamlessly integrates with existing workflows, facilitating efficient lead and campaign management.

Cons: Why Prelo beats Apollo as a Prospecting tool for Small businesses

  1. Pricing Expensive: One limitation of Apollo is its pricing, which may be costly for small teams or businesses on a tight budget. Licenses for small teams of 5 people can reach up to $1,000 per month, making it less accessible for some users.

  2. Limited Customization: While Apollo offers customization options, it falls short compared to some competitors. For instance, users have reported that lead scoring and automated campaign customization could be more robust, lacking certain criteria-based personalization options.

  3. Customer Support Limitation: Apollo’s customer support has been criticized for its slower response times compared to some competitors. Users have expressed the need for quicker and more efficient support services.

To address these limitations, Apollo’s CEO, Alex Lawrence, has expressed a commitment to improving customer service response times. Apollo plans to invest in new tools, processes, and a more efficient support team to ensure customers receive timely assistance.


In the realm of prospecting tools, the choice between Prelo and Apollo is a tough one. Both tools offer unique features and benefits that cater to the needs of businesses seeking to expand their customer base. However, when it comes to targeting high-growth Startups and streamlining the process of finding and engaging with them, Prelo emerges as the ultimate prospecting tool.

Prelo’s real-time company news and latest information capabilities are game-changers for businesses that want to work with high-growth Startups. By plugging directly into the internet, Prelo provides users with the most up-to-date insights about any company, its competitors, investors, and funding news. This invaluable feature makes the otherwise arduous task of finding and tracking Startups a complete breeze. With Prelo, businesses gain a competitive edge by staying informed and tailoring their outreach messages based on the freshest information available.


Prelo's News Dashboard Showing Latest News on Funded Startups
Prelo’s News Dashboard Showing Latest News on Funded Startups


While Apollo offers a user-friendly interface, comprehensive data, automation, and integration with popular CRM and email platforms, it’s important to acknowledge its limitations. Pricing can be a concern, especially for small teams or businesses with tight budgets. Additionally, limited customization options and slower customer support response times can be drawbacks for some users.

In weighing the pros and cons, Prelo shines as the go-to choice for businesses aiming to collaborate with high-growth Startups. Its ability to provide real-time insights, combined with its user-friendly interface and automation features, sets it apart from the competition. Prelo empowers businesses to craft hyper-personalized outreach messages, build focused lead lists, and unlock high-value clients in seconds.

In conclusion, while both Prelo and Apollo have their merits, Prelo’s focus on high-growth Startups and its ability to simplify the process of prospecting make it the top pick for businesses seeking success in this niche. Embrace the power of Prelo and embark on a journey of unparalleled prospecting efficiency, unlocking a world of opportunities with high-growth Startups as your strategic partners.

Tired of pitching to Startups with zero budget?

Try Prelo

💡Access to over one million qualified leads from well-funded Startups

😲Discover Emails and Business Contacts of decision makers in seconds

🎯Send targeted emails to well-funded Startups and 10x your revenue

Prelo is a self service prospecting tool built for agencies and consultants to find Startups with a budget


Use Prelo to target funded Startups and kickstart your marketing campaign