How to warm up your email account and turn cold emails into warm intros

I often wondered about those marketers that subscribe to my newsletter only to unsubscribe before the first issue arrives. Then I figured it out, it was a way for them to get my email address and send me a direct email without getting stuck in my spam folder – bingo! 💡

In this blog we’ll take you through the key prerequisites to give your outreach emails the best chance of getting seen by your customers. Google spam updates have made things a little more difficult for everyone in getting emails delivered into inboxes.

Statistics out there tell us that 20% of the 290 billion emails sent every day never land in the recipient’s inbox. 😥

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40 cold email subject line examples guaranteed to get opened

As the founders of Prelo we have to wear multiple hats. I am the “sales guy”, Emily is our recruitment person with some marketing thrown in, and we deal with everything else in between. What’s clear for me is this…  there’re often times when we’ve had to reach out to strangers to help us achieve a goal.🏆

To do that, we both had to learn how to craft and send cold emails. What we figured out was this, cold emails need to lead with an offer. Our main goal was to make our cold emails a frictionless interaction. 

Yes, over 4 billion people are using email, it’s one of the easiest, safest, most affordable, and effective ways of connecting with people. Despite being one of the oldest forms of electronic communication, email marketing still gets some of the best results compared to other more modern techniques.

That’s why we use cold emails to reach out and connect with our prospects. 🤝

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🎙Founder Stories : Mike’s Startup journey as the founder of Busy to Leveraged

This month has been like no other, if you follow me on twitter you would have seen the news. Emily Leahy is now a cofounder at Prelo and I’m incredibly lucky to have her by my side. 🥳

In 2022 Prelo is focused on helping founders with two things Traction and Mental Health and I couldn’t have asked for a more accomplished cofounder to work with on this.

Today I’ll be talking with the one and only Mike Cardona about how he quit his 9-5 job to become an entrepreneur. Mike is a good friend who is an absolute genius when it comes to building automation for Startups and Small businesses 🔥

I can’t wait to find out how his new venture Busy To Leveraged can help my Startup community of founders get more done faster.

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🎙Founder Stories : Sven’s Startup journey as the founder of intribe

11am on a rainy Monday morning in London, I jumped on a zoom call to talk “marketing” with my friend and founder of intribeSven Radavics.

Would you believe it, this is my 20th founder meeting of the month! 🚀

Sven had just finished his working day in Singapore, and as we got on the call, we immediately started kicking around some content marketing ideas. 🔥

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7 Things customers wanted to know about our Startup !

We launched Prelo in August 2021, the journey to date has been challenging but exciting. Ask any founder bootstrapping and they’ll tell you how hectic it is when you have to wear multiple hats in a Startup 🤹‍♀️

I personally did a lot of growing up in the last 3 months. Interesting story (to be shared soon) but we launched Prelo days after our previous Startup failed and I have to say, the journey was completely unchartered. 😥

Continue reading “7 Things customers wanted to know about our Startup !”

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